Creative leader with 15+ years of design experience, including 5+ years of managing creative teams. Motivational coach and mentor who is willing to roll up their sleeves when necessary. Cross-functional collaborator who continuously optimizes and improves customer experiences and business results. Consistently delivers successful projects on time and within budget in a high-volume, fast-paced environment.
WORK EXPERIENCE
eBay • San Jose, CA
Nov 2010 - Mar 2022
Nov 2010 - Mar 2022
Senior Design Manager
• Guided and inspired a distributed team, including a project manager and three design managers, to produce high-quality work across eight regions for Customer and Performance Marketing teams
• Built a UX design team by assembling two existing employees and one new hire to support eBay’s Partner Network, Conversion and Transactional, and MarTech teams
• Contributed $327M in GMB by designing eBay's flagship buyer email that uses personalized recommendations and conversion tactics for new and existing purchase journeys
• Delivered 4,000+ assets per year, including 400+ marketing campaigns, UX patterns, customer journeys, and user research studies
• Increased production at scale without impacting SLAs by using design expertise to inform the development of a proof-of-concept resulting in 100x creative output for optimization with MAB testing and machine learning
• Developed guidelines to illustrate how the look, feel, voice, and tone should be applied to marketing by connecting eBay’s Brand Playbook and Product Design System
Design Manager
• Supervised the production of concepts and visuals by external agencies, raising the bar on creativity
• Provided perspective on project briefs, creative direction during kick-off meetings, and clear and actionable feedback during reviews ensuring that creative was on-brand, utilized formal elements of design, effectively communicated with the target audience, and met business objectives
• Delivered $9M in cost savings by consolidating creative agencies from 11 to 1 without delaying a single marketing campaign
• Participated in a weeklong design sprint estimated to have driven $480M in GMB by considering and optimizing the end-to-end customer experience to strengthen brand loyalty and increase purchases
• Designed the New User Experience series, which was featured on reallygoodemails.com, becoming the first email campaign ever to gain external recognition at eBay