I started as a Senior Designer at eBay on Nov 29, 2010. Our in-house team was responsible for Relationship Marketing in North America. At the time, I was creating the homepage billboards. I art directed product photo shoots with our photographer Chris Roche in Berkley. I’d then combine the products with stock photography, like digital matte painting for movies, to extend the background and to tell a story.
We primarily supported verticals (Fashion, Motors, Tech, Collectibles), programs (Bucks, Money Back Guarantee, Deals), Retail Moments (Valentines, Mother’s Day, Dads & Grads, Back-to-school, and Holiday), and Seasonal Campaigns (New Year/New You, Spring Refresh, Winter Ready)
We primarily supported verticals (Fashion, Motors, Tech, Collectibles), programs (Bucks, Money Back Guarantee, Deals), Retail Moments (Valentines, Mother’s Day, Dads & Grads, Back-to-school, and Holiday), and Seasonal Campaigns (New Year/New You, Spring Refresh, Winter Ready)
Photo shoot
Composite image
Homepage billboard
At the time, our business-as-usual font was Trebuchet. We'd change the look and feel to differentiate Retail Moments and Seasonal Campaigns. I was responsible for style guides, including mood boards, color palettes, and type treatments.
The style guides would eventually go to external agencies, but they never quite gave us what we needed for channel marketing. Sometimes the guides were too channel specific, focusing on display, or they’d only consider out-of-home. I was responsible for interpreting the kit-of-parts into something that would meet our performance needs and channel nuance.
The style guides would eventually go to external agencies, but they never quite gave us what we needed for channel marketing. Sometimes the guides were too channel specific, focusing on display, or they’d only consider out-of-home. I was responsible for interpreting the kit-of-parts into something that would meet our performance needs and channel nuance.
Styleguide
Photo shoot
Homepage billboard
When a multi-frame billboard (MFBB) was introduced, my art direction changed to look like a staged “store window”. Product images performed better than lifestyle, with Free Shipping being the focus of most headlines.
